Tractor ploughing on the field in sunlight

Supporting families after the loss of a loved one from a farming accident

Farming remains the country’s most dangerous job.

Embrace FARM was founded by Brian Rohan and his wife Norma, a farming family from Shanahoe, Co. Laois. Founded in 2014, it provides a bereavement support group for farm families. It helps families, like them, who have lost a loved one or, indeed, suffered serious injury in a farming accident.


Brian’s father Liam lost his life as a result of an accident which took place on the family farm, June 19th 2012. Rather than just accept the fate that he and his family were delivered, he, together with his wife Norma, founded Embrace FARM in Liam’s memory.

The primary objective of Embrace Farm is providing support to bereaved families through bereavement support sessions and an annual remembrance service. To that end, it has successfully lobbied Minister for Agriculture for Agriculture Simon Coveney for the establishment of a liaison officer in the Department to provide a support service to the families – contact or lo-call 0761 064445

Video campaign

Farmers who have suffered sudden tragedies can face subsequent challenges in their dealings with issues surrounding ownership, entitlements, scheme applications, succession and inheritance etc. The organisation has also recently, in response to the dramatic increase in farm accidents and fatalities, embarked on a farm safety awareness programme that has commenced with the launch of a video campaign ‘What’s Left Behind’, kindly supported by ABP Food Group. It tells, through personal testimony, the harrowing legacy of farm accidents.