Embrace FARM

Embrace FARM is a farming organisation which was founded by Brian and Norma Rohan, a farming family from Shanahoe, County Laois in 2014. Brian and his wife Norma with extended family lost his father Liam Rohan to a sudden farm accident in 2013.

Liam Rohan, in his full and healthy life, was a popular and respected farmer & represented Ireland many times at World Ploughing Championships. Liam suffered a severe blow to his head while carrying out repair work on machinery and sadly died many days later.

Like most farming families the Rohan’s experienced great and invaluable support from neighbours and friends but were surprised to find that there was little or no emotional or practical support networks available to farm families suffering such loss.

Support Network for Farm Families

After researching, their aim was to set up a support network for farm families who, like them, have lost a loved one or suffered serious injury in a farming accident.

Embrace FARM obtained its fully charitable status in 2017 and is now fully operational as a not-for-profit organisation, the first of it’s kind for the farming community in Ireland. The organisation is guided and controlled by a voluntary Board of Directors. This includes representatives from families who have bereaved family members or suffered injuries due to farm accidents, as well as professionals working in the agricultural sector.

Embrace FARM remembers those who have lost their lives, have been injured, supports survivors of farm accidents, their family members friends and the wider community through an annual ecumenical service held in Abbyleix every June. Through their new charitable status, Embrace FARM will be offering several networking and fundraising events for the people they support in their network as well as growing awareness for the organisation within the agri-sector.

Our Mission is to create a support network for those affected by Farm Accidents


At Embrace FARM, our vision is a caring and supportive Agri-Community for all affected by Farm Accidents.

Our Mission is to create a support network for those affected by Farm Accidents

We aim to operate our vision and mission through our values:

  • Empathy – Embrace FARM is a supportive point of contact for those affected by farm accidents regardless of when this has occurred.
  • Personal Experience & Mutual Support – Embrace FARM aim to build and grow a support network that operates in a non-judgemental, caring and open way for those who need it.
  • Transparency – Embrace FARM will be compliant and regulated by its charitable status and to all its stakeholders with integrity and accountability.
  • Guiding & Listening – Embrace FARM is here as a network for people to ‘reach out’ to with confidentiality and understanding of its stakeholders and their details.
  • Respect – Embrace FARM as a charitable organisation (Board & Staff) has respect for one another, the people it’s here to support past and present. Embrace FARM also holds respect for all organisations it partners with to support those affected by farm accidents.